The Cookie-Less Era is Here.

Whitepaper - Privacy-First Personalization: Winning the First-Party Data War in a Cookie-Less World

Digital marketing is experiencing a radical change like never before. As big tracking projects are closed and world privacy laws are on the rise, the machine that silently drives internet advertising, third-party cookies, is collapsing.

The ones that do well in this new decade will not be those that leased customer access to intermediaries, but the ones that own the relationship.

Why Your Strategy is in jeopardy

The ground has changed and the stakes of remaining the course have never been greater:

• Regulatory Pressure: GDPR fines have surpassed $5.88 billion and there are now more than 160 countries who have laws in place concerning data protection.
• Vanishing Signals: Between mobile tracking transparency and browser blocking, as many as three-quarters of iOS users have become opaque to traditional tracking.
• The Cost of Inaction: The mean cost of a data breach has increased to $4.44 million.

The First-Party Advantage

Compliance is not the only reason to transition to a privacy first model; it is a huge competitive advantage. Companies that are effectively using their own data are realizing:

• 2.9 times more revenue than non-donors.
• An 83 percent reduction in the cost of customer acquisition.
• 8 times greater ROI on marketing investment.

What’s Inside the Whitepaper?

We discuss the roadmap to a strong, trust-based data ecosystem in Privacy-First Personalization: Winning the First-Party Data War in a Cookie-Less World. Get the entire report to find out:

• The Zero-Party Secret: Why Behavioral inference never works as well as earned data.
• The Unified Profile: The solution to the problem of fragmentation between your CRM, analytics and email platforms.
• Privacy-Safe Collaboration: The emergence of data clean rooms and their future use by 80 percent of the G5000 by 2026.
• A 24-Month Roadmap: A step-by-step, practical roadmap to auditing dependencies and implementing privacy-enhancing technologies.

Allow your customer relationships to be a byproduct of a fading technology.

Download the Whitepaper Now